This graphic design project was created to introduce a new resort collection, capturing the essence of luxury and escape. Designed with the collection’s aesthetic and mood in mind, it served as the official launch visual, used across social media and email marketing to build excitement and drive awareness.
GRAPHIC DESIGN:
Client
RIOT SWIM
Year
2024
MIAMI SWIM WEEK PHOTOSHOOT:
I led the creative direction and content planning for a Miami Swim Week photoshoot, capturing editorial style imagery with models on location. From concept to execution, I built a strategic content plan tailored to the brand’s goals and aesthetic. One of the photos I captured was later featured in Essence magazine, marking a proud milestone in the campaign’s success.
Client
RIOT SWIM
Year
2024
LOUNGE DROP GRAPHICS:
I designed a graphic to announce the launch of a new loungewear collection, blending cozy visuals with a sleek, on brand aesthetic. The graphic was used across digital channels to build anticipation and introduce the collection, aligning with the laid-back yet elevated vibe of the pieces.
Client
RIOT SWIM
Year
2024
INSTAGRAM STORY SET:
I specialize in creating on brand, attention grabbing Instagram story sets that spark engagement. For this campaign, I identified viral Pinterest outfit inspo and recreated the looks using Riot Swim pieces. The result was a highly shareable, trend-driven story series that connected with our audience’s style interests while spotlighting product versatility in a fresh, creative way.
Client
RIOT SWIM
Year
2024